A slogan is a(n) ____ linked to a brand in a memorable way.
A)visual image
B)linguistic device
C)emotional meaning
D)rhyming song

Question

Quizplus · Accepted Answer

A slogan is a linguistic device, such as a phrase or sentence, that is often used in advertising and branding to create an association between the slogan and the brand in the mind of the consumer. Slogans are designed to be memorable and catchy, and to convey a key message or value of the brand in a concise and effective way. While images, emotions, and music can certainly be part of a brand's marketing campaign, a slogan specifically refers to a linguistic tool.

A Slogan Is A(n) ____ Linked to a Brand in a Memorable