The text mentions Avon Products as one of many corporations that has successfully added emotional benefits to its positioning, creating intense feelings regarding its products, by linking its brand to
A) a celebrity endorsement.
B) an important social cause.
C) a YouTube video.
D) a viral Internet promotion.
Correct Answer:
Verified
Q43: Which firm did the text highlight as
Q51: Benefit positioning is demonstrated in product campaigns
Q53: Psychographics emerged in the 1960s as a
Q54: In Mobil's positioning as the "Friendly Serve"
Q55: A major criterion to consider during segment
Q57: Two fundamental questions must be asked by
Q58: What is a market niche?
A)A small group
Q59: Why is benefit positioning often used by
Q60: Climate, topography, community size, and national region
Q61: "Micro-sponsorships" have become popular ways for firms
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