Two fundamental questions must be asked by an advertiser when trying to determine which market segment to target.They are "What do members of the segment want in a product?" and
A)"How much are they willing to pay for it?"
B)"Is the segment currently growing?"
C)"What are they willing to settle for?"
D)"Can my company provide it?"

Question

Quizplus · Accepted Answer

The advertiser needs to determine if their company can provide what the segment wants, ensuring they can meet the needs and demands of the target market.

Two Fundamental Questions Must Be Asked by an Advertiser When