In Mobil's positioning as the "Friendly Serve" station, it had many good reasons to select the particular target market that it did.But one issue that was NOT a factor was that the segment
A)spent the largest amount of money at service stations.
B)had the greatest number of consumers in sheer numbers.
C)had potential for growth.
D)bought little extras besides just gas.

Question

Quizplus · Accepted Answer

Mobil's target market selection was not based on the sheer number of consumers, but rather on factors like spending habits, potential for growth, and purchasing additional items beyond just gas.

In Mobil's Positioning as the "Friendly Serve" Station, It Had