Benefit positioning is demonstrated in product campaigns that
A)feature distinctive reasons for its purchase.
B)announce new features and functions.
C)build a customer base of new purchasers.
D)revitalize an identity that has been lost in the market.

Question

Quizplus · Accepted Answer

Benefit positioning focuses on highlighting the unique benefits and reasons for purchasing a product, rather than simply announcing new features or trying to revitalize a branding identity. A good benefit positioning campaign will showcase specific, tangible benefits that set the product apart from competitors and encourage consumers to make a purchase.

Benefit Positioning Is Demonstrated in Product Campaigns That