An ad agency marketing a line of office products segments a consumer market using PRIZM data and then segments a business market using SIC data.These two systems have one thing in common, in that they both involve
A)geographic locations of markets.
B)target markets already categorized by gender and age.
C)psychographic data.
D)extensive consumer interviews.

Question

Quizplus · Accepted Answer

Both PRIZM and SIC data involve geographic locations of markets, as PRIZM segments consumers based on geographic and demographic factors, while SIC codes categorize businesses by industry, which can also be geographically analyzed.

An Ad Agency Marketing a Line of Office Products Segments