A fast-food restaurant is attempting to position itself as the best choice when you're in a hurry because it serves all customers within 90 seconds.To maintain internal consistency, the firm might take all of the following steps below, EXCEPT for which one?
A)expanding on its menu
B)adding extra drive-up windows
C)hiring more order-takers
D)hanging up digital timers behind the counter

Question

Quizplus · Accepted Answer

Expanding on the menu could slow down the ordering process and contradict the positioning of being the best choice for those in a hurry. Therefore, this step would not maintain internal consistency. The other choices (B, C, D) could all help to improve the speed of service and maintain the firm's positioning.

A Fast-Food Restaurant Is Attempting to Position Itself as the Best