In Mobil's positioning as the "Friendly Serve" station, it had many good reasons to select the particular target market that it did.But one issue that was NOT a factor was that the segment
A)spent the largest amount of money at service stations.
B)had the greatest number of consumers in sheer numbers.
C)had potential for growth.
D)bought extras besides just gas.

Question

Quizplus · Accepted Answer

Mobil's positioning as the "Friendly Serve" station did not consider the sheer number of consumers in the segment as a factor, focusing instead on spending, growth potential, and additional purchases.

In Mobil's Positioning as the "Friendly Serve" Station, It Had