Perhaps the most fundamental criterion in segment selection revolves around what the members of the segment want versus:
A)how much they are willing to pay for it.
B)whether the segment is currently growing.
C)how much they are willing to settle for.
D)the organization's ability to provide it.

Question

Quizplus · Accepted Answer

The most fundamental criterion in segment selection should consider the organization's ability to provide what the members of the segment want. The organization should choose a segment that aligns with its capabilities and strengths, and it must be able to deliver value to the customers in the segment. The other options, such as price, growth, and willingness to settle are important factors to consider, but they should not override the organization's ability to provide value to the customers.

Perhaps the Most Fundamental Criterion in Segment Selection Revolves Around