Why are systems such as PRIZM used widely by advertisers for segmentation?
A)because they provide deep segment description
B)because they allow for segmentation on the basis of frequency of usage
C)because they provide deep insights into consumers' motivations
D)because they emphasize the understanding of consumers' activities, interests, and opinions

Question

Quizplus · Accepted Answer

PRIZM is widely used by advertisers for segmentation because it provides deep segment description. PRIZM segments consumers based on their demographics, lifestyle, and behavior, allowing advertisers to gain a better understanding of their target audience and tailor their marketing efforts accordingly. PRIZM provides detailed information about consumers' income, education, household composition, and other factors that can affect their purchasing decisions, making it an invaluable tool for marketers seeking to target specific segments of the population.

Why Are Systems Such as PRIZM Used Widely by Advertisers