As a segment, variety seekers tend to
A)be extremely committed to a brand.
B)buy brands based on sales, discount coupons, or other incentives.
C)need little encouragement to continue purchasing a brand.
D)be unusually enthusiastic and often excessive in their purchasing activities.

Question

Quizplus · Accepted Answer

Variety seekers are often motivated by deals and incentives rather than brand loyalty. They are more likely to switch brands in search of new experiences and are less committed to a particular brand.

As a Segment, Variety Seekers Tend to