The one key characteristic that all types of share is that their brand preferences are still under development.
A)variety seekers
B)brand-freaks
C)heavy users
D)emergent consumers

Question

Quizplus · Accepted Answer

Emergent consumers are defined as individuals whose brand preferences are still in the process of being formed. This means that they are still exploring different options and are open to trying new brands, making their brand preferences not fully established. Variety seekers may also be exploring different brands, but they are usually looking for new experiences or sensations, rather than developing their brand preferences. Brand-freaks and heavy users, on the other hand, have strong brand preferences and are loyal to specific brands.

The One Key Characteristic That All Types of Share Is