Which segment specifically offers marketers an important opportunity to build future business by luring first-time buyers?
A)switchers
B)brand-freaks
C)lead users
D)emergent consumers

Question

Quizplus · Accepted Answer

Emergent consumers are those who are new to a product category and have not established any brand loyalty yet. Therefore, they present a prime opportunity for marketers to attract and retain them as first-time buyers, potentially building future business.

Which Segment Specifically Offers Marketers an Important Opportunity to Build