In recent years skillful marketers have merged information on where people live with the U.S.Census Bureau's demographic data to produce a form of market segmentation known as segmentation.
A)demographic
B)micrographic
C)reprographic
D)geodemographic

Question

Quizplus · Accepted Answer

The passage mentions merging information on where people live with the U.S. Census Bureau's demographic data to produce a form of market segmentation. This combination of geography and demography is known as geodemographic segmentation. Therefore, the correct answer is D) geodemographic.

In Recent Years Skillful Marketers Have Merged Information on Where