Which system has identified 62 market segments based on zip codes and the personal characteristics of their residents, creating a well-known tool for geodemographic segmentation?
A)Thorson and Moore's model
B)PRIZM
C)SIC Codes
D)VALS

Question

Quizplus · Accepted Answer

PRIZM identifies 62 market segments based on zip codes and the personal characteristics of their residents, making it a well-known tool for geodemographic segmentation. Thorson and Moore's model is focused on lifestyle segmentation. SIC Codes are used to categorize industries, not consumers. VALS is a psychographic segmentation tool based on values, attitudes, and lifestyles.

Which System Has Identified 62 Market Segments Based on Zip