A campaign is specifically designed to identify those who are emerging in its product market, for many reasons and under many circumstances, and then win them over as first-time users.This campaign is making use of
A)competitive fields.
B)geographic statistics.
C)geographic segmentation.
D)point-of-entry marketing.

Question

Quizplus · Accepted Answer

The campaign is focused on identifying and winning over first-time users, which indicates that the campaign is using point-of-entry marketing. Point-of-entry marketing is a strategy where companies target potential customers before they have established a strong loyalty to any particular brand or product. This approach involves identifying the moment when a customer is most likely to switch to a new brand and focusing marketing efforts on that moment to win their loyalty.

A Campaign Is Specifically Designed to Identify Those Who Are