The Folgers team aligned its marketing mix in a design that would represent a particular identity, showcasing certain themes and values, shaped to gain distinctive approval from the just-graduated-20-somethings.This demonstrates
A)differentiating.
B)targeting.
C)segmenting.
D)positioning.

Question

Quizplus · Accepted Answer

Positioning involves creating a specific image or identity for a product in the minds of the target audience, which is what the Folgers team did by aligning its marketing mix to appeal to just-graduated-20-somethings.

The Folgers Team Aligned Its Marketing Mix in a Design