For most products and services, the category of ____ accounts for the majority of product sales and for this reason becomes the preferred target segment among all potential consumers.
A)switchers
B)niche buyers
C)heavy users
D)variety seekers

Question

Quizplus · Accepted Answer

Heavy users are those customers who use the product or service frequently, and they account for the majority of product sales. Therefore, they become the preferred target segment among all potential consumers because they are the ones who are most likely to continue purchasing the product or service in the future.

For Most Products and Services, the Category of ____ Accounts