The one key characteristic that all types of _____ share is that their brand preferences are still under development.
A)variety seekers
B)brand-loyal users
C)heavy users
D)emergent consumers

Question

Quizplus · Accepted Answer

Emergent consumers are those who are new to a product category and are still developing their brand preferences. They have a high potential to switch brands and are often influenced by marketing efforts and recommendations from others. Variety seekers, brand-loyal users, and heavy users already have established brand preferences.

The One Key Characteristic That All Types of _____ Share