The purpose behind all efforts at market segmentation is to identify the
A)unique aspects of the product being offered.
B)consumers with common characteristics that will lead to a positive response.
C)largest market that might possibly be interested in the product.
D)demographics of individuals already buying competitors' products.

Question

Quizplus · Accepted Answer

The purpose of market segmentation is to identify and group consumers with similar characteristics, such as demographics, behaviors, and needs, in order to target them with specific marketing messages and product offerings that are more likely to resonate with them and result in a positive response. Identifying the unique aspects of the product being offered or the demographics of individuals already buying competitors' products may be important information to consider, but it is not the primary objective of market segmentation. Likewise, targeting the largest possible market may not be the most effective strategy if the product or message does not resonate with that market.

The Purpose Behind All Efforts at Market Segmentation Is to Identify