Which segment type of consumer specifically offers marketers an important opportunity to build future business by luring first-time buyers?
A)switcher
B)brand-loyal
C)variety seeker
D)emergent

Question

Quizplus · Accepted Answer

Emergent consumers are those who are new to a product or service category and have not yet developed any brand or product preferences. These consumers offer a significant opportunity for marketers to capture their attention and build future business by targeting them with persuasive marketing messages and offers. By creating a positive experience for these emergent consumers, marketers can encourage them to become loyal customers in the future.

Which Segment Type of Consumer Specifically Offers Marketers an Important