What is the first step in STP marketing, as demonstrated in the Folgers campaign and explained in detail later in the chapter?
A)market segmentation
B)position strategy
C)benefit positioning
D)target marketing

Question

Quizplus · Accepted Answer

The first step in STP marketing is market segmentation, which involves dividing the market into smaller groups of consumers with similar needs or characteristics. This was demonstrated in the Folgers campaign where they segmented their market based on age and lifestyle.

What Is the First Step in STP Marketing, as Demonstrated