A brand's value proposition is a statement of the benefits of the brand that provide value to its target consumers and
includes functional, emotional, and self-expressive benefits.

Question

Quizplus · Accepted Answer

This statement accurately defines a brand's value proposition. It is a statement of the unique benefits and value that a brand offers to its target consumers, including both functional benefits (e.g. features, performance, reliability) as well as emotional and self-expressive benefits (e.g. status, identity, social connection).

A Brand's Value Proposition Is a Statement of the Benefits