The demand strategy in which service providers utilize their downtime by marketing to different segments with different demand patterns is associated with which of the following:
A)the use of creative pricing strategies
B)the use of reservation systems
C)capacity sharing
D)developing complementary services
E)developing nonpeak demand

Question

Quizplus · Accepted Answer

This strategy is known as developing nonpeak demand, where service providers target segments that have different demand patterns during off-peak times. By creating demand during downtime, service providers can utilize capacity that would have otherwise been unused.

The Demand Strategy in Which Service Providers Utilize Their Downtime