Match the appropriate unique service feature with the resulting marketing challenge the feature poses.
-Other customers are involved in the production process.
A)intangibility
B)inseparability
C)heterogeneity
D)Perishability

Question

Quizplus · Accepted Answer

The unique service feature of involving other customers in the production process results in the marketing challenge of inseparability, meaning that the service cannot be separated from the people involved in its delivery. This can make it difficult to ensure consistent quality and customer satisfaction.

Match the Appropriate Unique Service Feature with the Resulting Marketing