Match the appropriate unique service feature with the resulting marketing challenge the feature poses.
-Standardization and quality control are difficult.
A)intangibility
B)inseparability
C)heterogeneity
D)Perishability

Question

Quizplus · Accepted Answer

The unique service feature of heterogeneity makes standardization and quality control difficult, as services are often customized to meet individual customer needs and preferences. This poses a marketing challenge as it can be difficult to consistently deliver high quality service to customers.

Match the Appropriate Unique Service Feature with the Resulting Marketing