Which of the following statements about test marketing is most accurate?
A)Test marketing is especially useful for new services.
B)Expensive consumer products must be test marketed in as many locations as possible.
C)Test marketing involves exposing actual products to prospective consumers under realistic purchase conditions to see if they will buy.
D)Test marketing is essential for new,expensive industrial products such as jet engines.
E)Standard test markets are the least expensive and fastest type.

Question

Quizplus · Accepted Answer

Market testing is a stage of the new-product development process that involves exposing actual products to prospective consumers under realistic purchase conditions to see if they will buy.If the budget permits,consumer packaged goods firms do this by test marketing,which involves offering a product for sale on a limited basis in a defined area for a specific time period.

Which of the Following Statements About Test Marketing Is Most