During which stage of the new-product development process are audiences allowed to preview actual movies like Thor: Ragnarok (a sneak preview)so that changes might be made before they are released to the general public?
A)market testing
B)business analysis
C)commercialization
D)screening and evaluation
E)concept testing

Question

Quizplus · Accepted Answer

Market testing involves exposing actual products (the movie)to prospective customers under realistic purchase conditions (in the theater as a sneak preview)to see if they will buy (attend the movie).

During Which Stage of the New-Product Development Process Are Audiences