Marketers pay slotting fees to grocers in payment for space,or slots,on their retail shelves.Such slotting fees significantly increase the cost of which stage of the new-product development process?
A)business analysis
B)market testing
C)screening and evaluation
D)commercialization
E)idea generation

Question

Quizplus · Accepted Answer

Because shelf space is so limited,many grocers require a slotting fee for new products,which is a payment a manufacturer makes to place a new item on a retailer's shelf.This can run to several million dollars for a single product.This cost is incurred during the commercialization stage of the new-product development process.

Marketers Pay Slotting Fees to Grocers in Payment for Space,or