The stage of the new-product development process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as
A) development.
B) market testing.
C) business analysis.
D) commercialization.
E) screening and evaluation.

Question

Quizplus · Accepted Answer

Market testing involves introducing the product to a limited audience under realistic purchase conditions to gauge consumer response and potential success.

The Stage of the New-Product Development Process That Exposes Actual