Development is the stage of the new-product development process in which
A) initial ideas are generated and discussed.
B) an idea on paper is turned into a prototype.
C) product characteristics and product benefits are selected.
D) cross-functional team members and leaders are selected and initial tasks are assigned.
E) the first version of a product enters the marketplace.

Question

Quizplus · Accepted Answer

In the development stage, an idea on paper is turned into a prototype, which involves creating a tangible version of the product concept to test and refine.

Development Is the Stage of the New-Product Development Process in Which