A full page ad published in Saveur magazine, which focuses on cooking and enjoying authentic food from around the world, has a total number of 1,500,000 impressions and costs $33,000. What is the CPM for this ad?
A) $49.50
B) $45.45
C) $33
D) $22
E) $18
Correct Answer:
Verified
Q36: Which media type offers the longest life
Q37: Mobile advertising refers to advertisements delivered through
Q38: Which of the following is an advantage
Q39: The number of times an individual is
Q40: A media objective is a clear statement
Q42: _ is the adjustment of media plans
Q43: Harpo Enterprises maintains the Oprah Winfrey show,
Q44: Advertisers are increasingly shifting larger portions of
Q45: _ are officially published prices for media
Q46: To approximate and compare the relative impact
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents