A media objective is a clear statement conveying ________.
A) which audiences the media will address
B) goals for profits and revenues
C) what the media plan will accomplish
D) how the product benefits will be conveyed
E) how types of media will be selected for the plan

Question

Quizplus · Accepted Answer

A media objective is a statement that outlines what the media plan hopes to achieve. It provides clear direction and helps to measure the success of the plan. Options A, D, and E are all factors that would be considered when creating a media plan, but they do not specifically address the purpose or objective of the plan. Option B is a business objective and not a media objective.

A Media Objective Is a Clear Statement Conveying ________