________ are officially published prices for media such as magazines, newspapers, radio, and out-of-home.
A) Upfront markets
B) Scatter buys
C) Rate cards
D) Ad traffics
E) Media audits

Question

Quizplus · Accepted Answer

Rate cards are the officially published prices for advertising space or airtime in different media outlets. These prices can vary based on factors such as the size and placement of the ad, the audience demographics, and the length of the advertising campaign. Advertisers can use rate cards to compare pricing between different media outlets and to negotiate rates with media sales representatives.

________ Are Officially Published Prices for Media Such as Magazines