________ is the adjustment of media plans to maximize their performance.
A) Media buying
B) Media optimization
C) Media selection
D) Media planning
E) Media scheduling

Question

Quizplus · Accepted Answer

Media optimization refers to the process of adjusting media plans to maximize their performance, using metrics such as reach, frequency, and cost per impression. It involves analyzing campaign data, testing different strategies, and making data-driven decisions to improve the effectiveness of media buys. Media buying, selection, planning, and scheduling are all important components of media optimization, but they are not the same thing.

________ Is the Adjustment of Media Plans to Maximize Their