Which of the following is(are) examples of product mix depth?
A) hamburger and cheeseburger
B) hamburger and apple pie
C) Coke and Diet Coke
D) A and C
E) all of the above

Question

Quizplus · Accepted Answer

Product mix depth refers to the variety of options offered within a specific product line. Options such as hamburger and cheeseburger (A) or Coke and Diet Coke (C) are examples of product mix depth. Option B (hamburger and apple pie) is not an example of product mix depth as it combines products from different product lines (i.e. fast food and desserts). Therefore, the best choice is D, as it includes examples of product mix depth.

Which of the Following Is(are) Examples of Product Mix Depth