Which stage in the PLC normally lasts longest?
A) growth
B) decline
C) maturity
D) phase-in
E) adoption

Question

Quizplus · Accepted Answer

The maturity stage of the PLC is characterized by a stable market and strong competition, where the product has reached its full potential for sales and profits. This stage can typically last the longest as it follows the growth stage where sales begin to level off, and the product becomes more established in the market. In contrast, the decline stage can be relatively short-lived as sales rapidly drop off, and the product is eventually phased out. The phase-in and adoption stages are typically shorter as they involve introducing the product to the market and building initial demand.

Which Stage in the PLC Normally Lasts Longest