Which of the following statements about the innovation adoption categories is true?
A) More than 50 percent of the population is classified as late majority adopters.
B) Early adopters avoid risk.
C) Early majority adopters do not want to be the first or the last to try a new product.
D) Innovators are a much larger group than laggards.
E) Late majority adopters are typically very concerned about social acceptance.

Question

Quizplus · Accepted Answer

The statement that early majority adopters do not want to be the first or the last to try a new product is true. This group of adopters wants to see evidence that the product is effective and reliable before they invest in it, but they also don't want to be too far behind their peers in adopting it.

The other statements are not true. In reality, less than 3 percent of the population are innovators, while laggards make up more than 16 percent. Early adopters are willing to take risks and try new things before they are widely accepted, while late majority adopters are more concerned with social acceptance and tend to wait until a product has been around for a while before trying it.

Which of the Following Statements About the Innovation Adoption Categories