When Heinz introduced EZ Squirt packaging and new colors such as Blastin' Green and Awesome Orange to revitalize consumer buying of its ketchup, the company was introducing ________.
A) cosmetic change
B) context change
C) concept change
D) discontinuous innovation
E) a new core benefit

Question

Quizplus · Accepted Answer

Heinz's introduction of EZ Squirt packaging and new colors like Blastin' Green and Awesome Orange was a cosmetic change, as it altered the appearance of the product without changing its fundamental function or core benefits.

When Heinz Introduced EZ Squirt Packaging and New Colors Such