________ are infrequently purchased consumer products with unique characteristics for which buyers are willing to make a special purchase effort.
A) Shopping products
B) Unsought products
C) Specialty products
D) Industrial products
E) Line extensions

Question

Quizplus · Accepted Answer

The definition provided in the question perfectly fits the characteristics of specialty products. These products are not regularly purchased, they have unique features and qualities, and buyers are willing to put in extra effort to make a special purchase.

________ Are Infrequently Purchased Consumer Products with Unique Characteristics for Which