________ are less frequently purchased consumer products that customers compare carefully on quality, features, and benefits.
A) Shopping products
B) Convenience products
C) Unsought products
D) Industrial products
E) Line extensions

Question

Quizplus · Accepted Answer

Shopping products are defined as products that customers compare carefully on quality, features, and benefits before purchasing. Convenience products are usually low-cost, frequently purchased items that require minimal effort to buy, while unsought products are products that the consumer does not actively seek out to purchase. Industrial products typically refer to products that are used in the production of other goods or services, and line extensions are additional variations of an existing product line.

________ Are Less Frequently Purchased Consumer Products That Customers Compare