The most basic level upon which a product can be viewed is the ________, which addresses the question, "What fundamental benefit is the customer buying?"
A) actual product
B) augmented product
C) core benefit
D) product design
E) utility product

Question

Quizplus · Accepted Answer

The core benefit is the most basic level upon which a product can be viewed. It addresses the fundamental benefit that the customer is buying. The actual product refers to the physical features and attributes of the product, while the augmented product includes additional features such as warranties or customer service. Product design refers to the aesthetics and functionality of the product, and utility product is a type of product that serves a specific purpose or solves a problem.

The Most Basic Level Upon Which a Product Can Be