A(n) ________ is a good or service that consumers purchase frequently with little or no advance planning.
A) specialty product
B) unsought product
C) shopping product
D) convenience product
E) generic product

Question

Quizplus · Accepted Answer

Convenience products are goods or services that are purchased frequently with little or no advance planning, such as milk or toothpaste. They are usually low-priced and widely available in many locations.

A(n) ________ Is a Good or Service That Consumers Purchase