The third level of a product is the ________ around the core benefit and actual product that offers additional consumer services and benefits that enhance ownership of the actual product.
A) brand equity
B) augmented product
C) brand extension
D) design
E) image

Question

Quizplus · Accepted Answer

The definition provided matches the concept of an augmented product. The augmented product includes additional benefits beyond the core benefit and actual product, such as customer support, warranties, installation services, and other value-added services. Option A is incorrect because brand equity refers to the value and perception a brand has in the market. Option C refers to a marketing strategy where a brand extends its products or services to a new category or market. Option D refers to the aesthetic and functional features that enhance the product's performance, while option E refers to the overall impression a brand or product has on its target audience.

The Third Level of a Product Is the ________ Around