Which type of market coverage strategy requires a company to have the most detailed understanding of its target market?
A) mass marketing
B) behavioral targeting
C) niche marketing
D) undifferentiated marketing
E) multisegment marketing

Question

Quizplus · Accepted Answer

Niche marketing is a type of market coverage strategy in which a company focuses on a specific and well-defined segment of the market. This requires a deep understanding of the target market, including its needs, preferences, and behavior, in order to develop products and marketing messages that resonate with that segment. Mass marketing and undifferentiated marketing, on the other hand, are broad approaches that do not require as much detail about the target market. Behavioral targeting and multisegment marketing can be more targeted, but they still do not necessarily require the same level of understanding as niche marketing.

Which Type of Market Coverage Strategy Requires a Company to Have