Which of the following best explains why a company might adopt an undifferentiated targeting strategy?
A) to more efficiently focus on its CRM strategy
B) to remove the need for clear positioning
C) to more easily appeal to global markets
D) to reduce production and advertising costs
E) to successfully compete in a market with many competitors

Question

Quizplus · Accepted Answer

An undifferentiated targeting strategy involves targeting the entire market with a single product or marketing mix. This allows the company to achieve economies of scale in production and advertising, which ultimately reduces costs.

Which of the Following Best Explains Why a Company Might