________ occurs when a business first identifies a market segment it wants to serve and then develops a product or service that is appropriate for that segment.
A) Niche targeting
B) Concentrated targeting
C) Market targeting
D) Target marketing
E) Behavioral targeting

Question

Quizplus · Accepted Answer

Target marketing is the process where a business identifies a specific market segment to serve and then creates a product or service tailored for that segment.

________ Occurs When a Business First Identifies a Market Segment