An undifferentiated marketing strategy is most likely to be successful in which of the following scenarios?
A) The market has many competitors.
B) The product or service has wide appeal.
C) The company has limited resources.
D) The market is slowly shrinking.
E) The market has a few strong competitors.

Question

Quizplus · Accepted Answer

An undifferentiated marketing strategy is most successful when the product or service has wide appeal, as it assumes that all consumers have similar needs and desires. This approach is also beneficial when the company has limited resources and cannot afford to develop separate marketing campaigns for different target markets. In a market with few strong competitors, the company may benefit more from a differentiated marketing strategy that targets specific customer groups.

An Undifferentiated Marketing Strategy Is Most Likely to Be Successful