Demographic segmentation is so frequently used in market segmentation because it ________.
A) creates smaller segments than other methods do
B) creates more easily reached segments than other methods do
C) does not involve stereotypes
D) involves the easiest information to obtain
E) involves the fewest attributes

Question

Quizplus · Accepted Answer

Demographic information is typically easy to obtain and measure, making it a convenient basis for segmenting markets.

Demographic Segmentation Is So Frequently Used in Market Segmentation Because