Examples of ________ segmentation variables include integrity, respect, and honesty.
A) behavioral
B) psychographic
C) values
D) loyalty
E) needs

Question

Quizplus · Accepted Answer

These variables are related to values, making C the correct choice. Behavioral segmentation variables would be related to actual actions taken, such as previous purchases or website activity. Psychographic segmentation variables would be related to personality, attitudes, and lifestyles. Loyalty segmentation would be related to customer loyalty and frequency of purchases. Needs segmentation variables would be related to specific needs or desires of the customer.

Examples of ________ Segmentation Variables Include Integrity, Respect, and Honesty